Branding / Commercials
Beauty is a double-edged sword. It’s inspiring and empowering but also has a dark side of anxiety and stress at times. We wanted to find a way to boost the good side and blast away the bad. The existing concept tried to do this with humor, and even though it performed on par with other campaigns LYKO felt that there was more unleashed potential here. In fierce competition with three of Sweden’s top agencies Honesty came up with a solution that captured the imagination of the marketing team – a solution that went on to become one of the highest measured concepts in history.
Your Beauty Playground became of the most effective rebranding concepts ever measured in the Nordics. Purchase intent increased with a factor of 6 already in the first campaign. The campaigns went through several style interations to keep it fresh and interesting while retaining a number of strong design anchors to assure recognizability.